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What's the difference between Information and Knowledge in persuasive dynamics? when presenting to senior decision makers?
Our Messenger Status is the way a person we interact with perceives us. True influence is as much about our Messenger Status as it is about the facts and arguments we present (if not more than...).
It's already been well established that 95% of our decision making processes are not rational. For those of us who are used to relying mainly on rational based approaches to persuasion (building the killer argument, having all the best data to support it, etc.)
When people meet you, the impression you leave is much more powerful than the message(s) you communicate. People will remember more powerfully and for a much longer time how the FELT about meeting you than what you may have said or what they THOUGHT about it. That's where storytelling comes in.