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Information vs. Knowledge in persuasive dynamics
What's the difference between Information and Knowledge in persuasive dynamics? when presenting to senior decision makers?
Circumstantial variables in persuasive dynamics
Building your Messenger Status through Small Talk
Our Messenger Status is the way a person we interact with perceives us. True influence is as much about our Messenger Status as it is about the facts and arguments we present (if not more than...).
Non-rational based persuasion - the power of Positive Framing
It's already been well established that 95% of our decision making processes are not rational. For those of us who are used to relying mainly on rational based approaches to persuasion (building the killer argument, having all the best data to support it, etc.)